Mergers and acquisitions of professional and scholarly publishers: A contrarian view |
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| Authors: | J. Kendrick Noble |
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| Affiliation: | (1) Research Department, PaineWebber, 9th Floor, 1285 Avenue of the Americas, 10019 New York, NY |
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| Abstract: | J. Kendrick Noble seeks the reasons for mergers and acquisitions in schlarly and professional publishing in the desire for market penetration and growth. He also offers a forecast about how long the current wave of merger activity is likely to last. J. Kendrick Noble, Jr., is first vice president of PaineWebber, Inc. and a leading analyst of the publishing industry. Address for correspondence |
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