校园足球联赛品牌的构建

长期以来,校园足球联赛品牌形象的打造上始终难有起色,本文通过文献资料法和访谈法对校园足球联赛品牌的构建进行理论研究,为校园足球联赛品牌建设提供理论依据和参考模型,最终得出结论:校园足球联赛品牌构建的核心是联赛品牌文化、联赛品牌标识和优质联赛产品。校园足球联赛品牌构建离不开电视媒体、平面媒体、网络媒体、移动数字媒体、明星营销等媒体的公关与宣传以及对校园足球联赛品牌的保障。建议:各级政府应大力推进普及校园足球,解决家长和校长动力机制,改善足球教学训练环境,让更多的学校参与校园足球联赛是打造校园足球联赛组织者的当务之急;打造有效的联赛组织体系对联赛品牌进行运作和管理,形成系统的长期性的联赛体制。

Construction of Campus Football League Brand

For a long time,it has been difficult to improve the brand image of campus football leagues.This article uses literature and interview methods to theoretically study the construction of campus football league brands to provide theoretical basis and reference models for campus football league brand construction.Conclusion:The core of campus football league brand building is league brand culture,league brand identity and high-quality league products.The construction of the campus football league brand is inseparable from the public relations and promotion of television media,print media,online media,mobile digital media,star marketing and other media,as well as the protection of the campus football league brand.Recommendations:Governments at all levels should vigorously promote the popularization of campus football,address the motivation mechanism of parents and principals,improve the environment for football teaching and training,and allow more schools to participate in campus football leagues.It is a top priority for the organizers of campus football leagues to build an effective league organization system,and to operate and manage league brands to form a systematic long-term league system.