浅析海报设计中图与底的创意表现

海报的构成要素主要是以点、线、面、色、形和纹理等基本元素组成,这些元素在我们的物理形式中都是可以感知的。依据设计者的意图,运用点、线、面、色、形和纹理在二维平面中建立空间关系,形成了让读者直观感受到的海报形式。在构成形式的转换中,当正负形被提升时,作品的设计意象会变得更具吸引力,使幻象与现实之间转换产生为视觉的心理反应,使海报主题的视觉感受更加直观且具有冲击力。通过正负形构成和意象形式的应用,在海报设计领域具有广泛的应用价值。

A Brief Analysis on the Creative Expression of Foreground and Background in Poster Design

The constituent elements of a poster are mainly composed of basic elements such as points,lines,faces,colors,shapes,and textures,which are all perceptible in our physical form.According to the designer's intention,the designer uses dots,lines,faces,colors,shapes,and textures to establish spatial relationships in a two-dimensional plane,thereby forming a poster form that readers can intuitively feel.In the transformation of composition,when the foreground and background are promoted,the design image of the work will become more attractive,so that the conversion between illusion and reality will produce a visual psychological reaction,and the visual feeling of the poster theme will be more intuitive and with impact.Through the application of foreground and background formation and image forms,it has extensive application value in the field of poster design.