| 市场衰退期中小房地产企业的竞争战略 |
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| 引用本文： | 高武.市场衰退期中小房地产企业的竞争战略[J].湖南城市学院学报,2007,28(1):87-90. |
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| 作者姓名： | 高武 |
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| 作者单位： | 湖南城市学院,城市管理学院,湖南,益阳,413000 |
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| 摘 要： | 中小房地产企业既有自身独特的优势,又存在明显劣势;在房地产市场衰退期间,既面临众多威胁,又存在许多机会。中小房地产企业可综合运用目标集中、差异化和低成本战略来提升自身竞争力。
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| 关 键 词： | 市场衰退期 中小房地产企业 竞争战略 |
| 文章编号： | 1672-1942(2007)01-0087-04 |
| 修稿时间： | 2006年10月5日 |
Competing Strategy of Middle and Small Real Estate Company in Declining Phase |
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| GAO Wu.Competing Strategy of Middle and Small Real Estate Company in Declining Phase[J].Journal of Hunan City Univeristy,2007,28(1):87-90. |
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| Authors: | GAO Wu |
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| Abstract: | The middle and small real estate company has its strengths and weakness.In the declining phase of real estate market,it faces many threats.At the same time,it has a few opportunities.The middle and small real estate company should take aim focus,diversity,lower cost strategy to improve its competing ability. |
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| Keywords: | declining phase of market middle and small real estate company competing strategy |
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