首页 | 本学科首页   官方微博 | 高级检索  
     

市场经济条件下体育运作的公益性与商业性
引用本文:陈融. 市场经济条件下体育运作的公益性与商业性[J]. 上海体育学院学报, 1999, 23(2): 14-19
作者姓名:陈融
作者单位:上海体育学院研究生部!200438
摘    要:从市场经济自身法则能否完全支配整个体育、市场经济能否兼容公益性体育入手,论证体育运作具有公益性与商业性并存的属性。在经营目的──市场状态二维分类基础上,提出市场经济条件下体育运作应选择市场──非营利方式为主体。

关 键 词:市场经济  体育运作  体育市场  公益性  商业性  营利

Public Welfare and Commercial Quality in Sports Management under Marker Economy
Chen Rong. Public Welfare and Commercial Quality in Sports Management under Marker Economy[J]. Journal of Shanghai Physical Education Institute, 1999, 23(2): 14-19
Authors:Chen Rong
Abstract:From the points whether the law of market economy can control the whole sports completely and whether the market economy can contain the publuc welfare, the author expounds and proves the property of public welfare and commercial quality in sports management, and on the basis of the two classifications of the business aim and market state, he points that the sports management under the condition of market economy should select the market-non-profit-making way as the main body.
Keywords:market economy   sports management   sports market   public welfare   commercial quality   profit-making
本文献已被 CNKI 维普 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号