| 广告技术对当代生活方式的影响 |
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| 引用本文： | 沈丽琴.广告技术对当代生活方式的影响[J].广东广播电视大学学报,2011,20(4):53-57. |
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| 作者姓名： | 沈丽琴 |
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| 作者单位： | 湘潭大学,湖南湘潭,411105 |
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| 摘 要： | 以媒体生活圈理论建构的广告传播技术系统，借助广告解码的零门槛技术、广告传播的多声部媒介，强化了对当代生活方式的影响，生成了当代生活方式的趋媒性特征。但作为一种社会控制、传播霸权的技术范式，广告技术又可能危害健康生活方式的建构。
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| 关 键 词： | 广告技术 生活方式 消费主义 |
The Impact of Advertising Technique on Modern Life Style |
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| SHEN Li-qin.The Impact of Advertising Technique on Modern Life Style[J].Journal of Guangdong Radio & Television University,2011,20(4):53-57. |
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| Authors: | SHEN Li-qin |
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| Institution: | SHEN Li-qin(Xiangtan University,Xiangtan,Hunan,China,411105) |
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| Abstract: | It is found that advertising technique has both positive and negative impacts on human life. It is true that the technique leads to a media-oriented life style with the aid of free decoding and multi-media transmitting. However, advertising also unavoidab |
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| Keywords: | advertising technique life style consumerism |
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