Business intelligence and analytics for value creation: The role of absorptive capacity |
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| Institution: | 1. Department of Information Management, National Sun Yat-Sen University, Kaohsiung and National Cheng Chi University, Taipei, Taiwan;2. Institute of Economics, Academia Sinica, Taipei, Taiwan;1. Lero Software Research Centre, National University of Ireland Galway, Upper Newcastle Road, Galway, Ireland;2. Norwegian University of Science and Technology, Høgskoleringen 1, 7491 Trondheim, Norway |
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| Abstract: | Firms continuously report increased competitive value gains from the use of business intelligence and analytics (BI&A), however, little is known about how insights from BI&A are transformed to added value to date. We have conducted fourteen in-depth, semi-structured interviews with a sample of informants in CEO positions, IT managers, CIO, Heads of R&D, as well as Market Managers from nine medium or large-sized European firms. Applying the absorptive capacity’s theoretical lens, we have provided evidence that absorptive capacity’s capabilities are an underlying foundation in the process of transforming BI&A triggered insights into valuable knowledge. Moreover, this process is supported by technological, human, and relationship assets. |
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| Keywords: | Business intelligence and analytics Value Insights Absorptive capacity Assets |
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