| 我国体育用品企业从事OEM生产模式的弊端与对策——从产业链视角 |
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| 引用本文： | 肖年乐,李林. 我国体育用品企业从事OEM生产模式的弊端与对策——从产业链视角[J]. 体育成人教育学刊, 2012, 28(1): 48-49 |
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| 作者姓名： | 肖年乐 李林 |
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| 作者单位： | 1. 成都体育学院研究生部,四川成都,610041
2. 成都体育学院小球教研室,四川成都,610041 |
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| 摘 要： | 普遍模仿、创新能力差、缺乏强势品牌、产业链薄弱的中国民族体育用品企业,在激烈的国际竞争环境下面临着生存和发展的困难,从产业链视角指出我国民族体育用品企业从事处于产业链低端的OEM生产模式的弊端,并提出了相关对策:实行产业链的高效整合,培育和发展我国体育用品强势品牌以及产业集群。
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| 关 键 词： | 体育产业 产业链 民族体育用品 OEM生产模式 强势品牌 |
Problems of OEM Production Model Adopted by Chinese Ethnic Sports Product Enterprises and Countermeasures |
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| XIAO Nian-le,LI Lin. Problems of OEM Production Model Adopted by Chinese Ethnic Sports Product Enterprises and Countermeasures[J]. Journal of Sports Adult Education, 2012, 28(1): 48-49 |
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| Authors: | XIAO Nian-le LI Lin |
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| Affiliation: | 1.Graduate Dept.,Chengdu Inst.of Physical Education,Chengdu 610041,China; 2.Small Ball Teaching and Research Office,Chengdu Inst.of Physical Education,Chengdu 610041,China) |
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| Abstract: | The Chinese ethnic sports product enterprises have the problems of imitation,weak creativity,lack of famous brands and weak industrial link.The paper points out the impact of OEM production model on the Chinese ethnic sports product enterprises.The paper proposes to integrate the industrial link,cultivate the brand of the Chinese ethnic sports products and develop the Chinese ethnic sports product enterprise group. |
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| Keywords: | sports industry industrial link ethnic sports product OEM production model famous brand |
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