后奥运时期的中国体育外交

北京奥运会树立了通过大型体育事件开展外交的典范,同时,后奥运时期中国体育外交也面临挑战,如缺乏对体育外交功能的发掘、主动灵活的外交策略亟需重视、国际体育话语权的掌控任重道远、良好的国际体育外交舆论环境尚未建立。随着国际关系的发展,秉承软权力理念的体育外交,在塑造和传播国家形象中的作用日益凸显,势必成为国家外交战略的重要组成。

A study of China’s sports diplomacy in the post-Olympic period

The Beijing Olympic Games had established a model of developing diplomacy via major sports events.In the mean time,China’s sports diplomacy in the post-Olympic period also faces challenges,e.g.the functions of sports diplomacy need to be further developed,active and flexible diplomatic policies need to be focused on,the control of international sports speech right is far away from being well done,a nice environment for public opinions on international sports diplomacy has not been established yet.With the development of international relations,sports diplomacy that carries forward the conception of soft power will inevitably become an important constituent of national diplomatic strategies as its national image building and promoting function is ever increasingly highlighted.