| 网络传播与北京奥运新闻传播的新格局 |
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| 引用本文： | 肖鸿波. 网络传播与北京奥运新闻传播的新格局[J]. 上海体育学院学报, 2006, 30(6): 74-76,89 |
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| 作者姓名： | 肖鸿波 |
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| 作者单位： | 上海体育学院,体育新闻系,上海,200438 |
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| 基金项目： | 上海市重点学科建设资助项目(Y0901) |
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| 摘 要： | 分析网络传播的受众特点、传播方式和多媒体技术,说明网络传播是奥运新闻传播的最佳模式。认为:网络传播将改变传统奥运新闻传播方式和奥运新闻传播对电视媒体的依附。提出2008年北京奥运会网络传播的几个创新点:创建功能强大的奥运官方网站;谋求与国内外网站的广泛合作;进行多媒体技术的创新与运用。
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| 关 键 词： | 网络传播 北京奥运会 新闻传播 多媒体技术 网站 |
| 文章编号： | 1000-5498（2006）06-0074-03 |
| 收稿时间： | 2006-06-03 |
| 修稿时间： | 2006-06-032006-07-18 |
Network Dissemination and New Pattern of Beijing Olympic News Dissemination |
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| XIAO Hong-bo. Network Dissemination and New Pattern of Beijing Olympic News Dissemination[J]. Journal of Shanghai Physical Education Institute, 2006, 30(6): 74-76,89 |
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| Authors: | XIAO Hong-bo |
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| Affiliation: | Sports Journalism Dept. , Shanghai University of Sport, Shanghai, 200438, China |
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| Abstract: | By way of analyzing the accepters' characteristics,manners and multimedia technique of network dissemination,it illustrated that network dissemination was the best model of the Olympic news dissemination.It considered that network dissemination would alter the traditional way of the Olympic news dissemination and the dependence of the Olympic news dissenmination on TV media,and brought up several innovations of 2008 Beijing Olympic network dissemination: setting up an Olympic official website with strong function;seeking broad cooperation with websites at home and abroad;and making an innovation and application of multimedia technique. |
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| Keywords: | network dissemination Beijing Olympic Games news dissemination multimedia technique website |
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