对国际市场营销道德水准的几点看法

目前国际市场中的道德风险已经引起了企业界和理论界的广泛关注与思考,本文就如何应对国际市场营销中的道德问题进行探讨,从道德和制度两个方面出发,提出了国际市场营销道德建设的一些观点,为企业和政府在经济全球化大背景下的发展提供一些建议。

Views to the International Marketing Moral

At present, the moral hazard in the international market has attracted the attention of business circles and academic circles pay close attention to and think, this is how to deal with the international marketing in the moral is- sues, moral and system from two aspects, put forward international marketing ethical construction of view, for the en- terprises and the government in the economy under the background of globalization the development offers a few pro-posals.