| 关于高职营销专业教改设想 |
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| 引用本文： | 洪彩如. 关于高职营销专业教改设想[J]. 安徽职业技术学院学报, 2005, 4(2): 58-61 |
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| 作者姓名： | 洪彩如 |
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| 作者单位： | 安徽职业技术学院,工商管理系,安徽,合肥,230051 |
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| 摘 要： | 高级营销技术应用型人才的供需矛盾,给高职营销专业教育提出了教学改革研究课题。文章从教师、教学和教材三个方面探讨高职营销专业人才培养目标的实现,并根据营销专业的教学特点要求,从课程体系、实践教学、教学方法三个方面提出教改设想。
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| 关 键 词： | 营销 课程体系 实践教学 教学方法 |
| 文章编号： | 1672-9536(2005)02-0058-04 |
| 修稿时间： | 2004-12-10 |
About the Teaching Reform of the Marketing Major in Vacational Colleges |
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| HONG Cai-ru. About the Teaching Reform of the Marketing Major in Vacational Colleges[J]. Journal of Anhui Vocationcal Technical College, 2005, 4(2): 58-61 |
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| Authors: | HONG Cai-ru |
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| Affiliation: | HONG Cai-ru |
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| Abstract: | The contradication between the supply and demand of the skilled talents brings a new question to the teaching reform of marketing major in vocational colleges. This paper discusses how to realise its talent training goal from the teacher, teaching and textbook.Besides,it also puts forward many reasonable proposals from the course system, practice teaching and teaching methods according to the demand of marketing teaching characteristics. |
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| Keywords: | marketing course system practice teaching teaching method |
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