| 试论电子出版物的营销策略 |
| |
| 引用本文： | 李海丽. 试论电子出版物的营销策略[J]. 忻州师范学院学报, 2006, 22(2): 109-111 |
| |
| 作者姓名： | 李海丽 |
| |
| 作者单位： | 华中师范大学,湖北,武汉,430079 |
| |
| 摘 要： | 本文结合传统方式下出版发行工作所遇到的困难,从网络营销给出版发行工作带来的优势入手,分析了出版商的应对策略:即产品、定价、促销、分销渠道等四大策略,并对每一策略进行了详细的探讨。
|
| 关 键 词： | 电子出版物 网络营销 营销策略 |
| 文章编号： | 1671-1491（2006）02-0109-03 |
| 收稿时间： | 2005-11-19 |
| 修稿时间： | 2005-11-19 |
On Marketing Strategies of Electronic Publications |
| |
| LI Hai-li. On Marketing Strategies of Electronic Publications[J]. Journal of Xinzhou Teachers University, 2006, 22(2): 109-111 |
| |
| Authors: | LI Hai-li |
| |
| Affiliation: | Huazhong Normal University, Wuhan 430079, China |
| |
| Abstract: | This article analyses the difficulties of traditional issuing work and the advantages of issuing work which are brought about by online marketing and thereby points out the corresponding stategies of publishers which in detail includes the regard to product,price,promotion and places.Each of them is profoundly contended. |
| |
| Keywords: | electronic publications online marketing marketing strategies |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
