Unlocking the Clubhouse: Women in Computing,by Jane Margolis and Allan Fisher. Cambridge,MA: MIT Press, 2002. viii + 172 pp. $24.95. ISBN 0-262-13398-9.

Recent developments in technology have transformed the telephone from an exclusively interpersonal medium to an interactive electronic mass medium. The diffusion of innovations framework was applied to examine whether adoption of audiotext and 1–900 services is related to use of functionally similar entertainment media. Findings suggest that adoption of audio information services was more powerfully explained by media use patterns than demographics.