The Spotification of public service media

This article investigates contemporary cultural policy reforms enabled by paid digital media distribution services, taking the case of the integration of Spotify into the Swedish public media system. Specifically, it reflects on the conflicts arising over the prioritization of digital distribution over cultural preservation, during the gradual substitution of the Spotify digital services for the services provided by the traditional material media archive, the Grammofonarkivet. It considers the factors influencing changes in the Swedish cultural policy environment and the nature of the complaints and human rights claims made by employees of the Grammofonarkivet to UNESCO regarding its structural transformation. It also postulates a “Spotification” model of public service media emerging in Sweden but potentially affecting other countries with public media systems served by traditional media archives.