Creating Personas on Which to Build Services for Latinx Users: A Proof of Concept

The current article presents a proof of concept wherein personas were created that could support library services and collections for Latinx community members in the Midwestern United States. Personas are first described and their use in the library literature is explored. The reproducible method employed in creating the personas is then presented in detail, followed by a short discussion of the results of the persona creation. Next, a high-level discussion of the project is presented, as well as reflections on how librarians can adapt this process in efforts to design products and services to meet the needs of specific groups.