Explore the needs of the elderly with social awareness |
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| Authors: | Kenneth Hsi Che Wang Jie-Heng Lin Houn-Gee Chen |
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| Affiliation: | 1. Department of Business Administration, Lunghwa University of Science and Technology, Taoyuan City Taiwan;2. Graduate School of Business Administration, National Taiwan University, Taipei City, Taiwan |
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| Abstract: | With the growing trend in population aging, declining birthrates, and changing patterns in living arrangements, aging in place has become a primary choice for elderly people after retirement (Hooyman & Kiyak, 2010). Home care service has become a key aspect of successful aging so that recent studies started to examine how to serve the dailyneeds for the elderly by adopting new home care services, in particular technology-enabled services for better living. This study applied Maslow’s theory to conduct an in-depth assessment on elders need and examine the factors that influence their satisfaction.Based on the concept of the social change process model (Glofia 1983), the “social awareness” on seeking external (societal) help to solve the problem was proposed and tested on its moderating effects in satisfying elder’s needs. The results from the empirical testing reveal that that elderly people rely on assistance from others and home-care service providers mediating the service to satisfaction when they are in less favorable health and economic conditions. |
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| Keywords: | Elderly needs maslow’s need hierarchy theory home-care service social awareness satisfaction |
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