Composition of the TV picture: Some hypotheses to test the forces operating within the television screen |
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| Authors: | Nikos Metallinos |
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| Institution: | (1) Department of Radio-Television-Film, Temple University, 19122 Philadelphia, PA |
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| Abstract: | This article examines the structure of television pictures as based on the theory of field forces and suggests a series of
hypotheses, experimental designs, and statistical treatments to be used in empirical investigations. Various theoretical concepts
of composition (field forces) — asymmetry of the screen, main direction, magnetism of the frame, attraction of mass, figure/ground
relationships, psychological closure, and vectors — are discussed. The author hopes to encourage future research on the structure
of TV pictures that will enhance our understanding of the effects of visual communication media on viewers. |
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