宁波装的特色及其正装品牌经济的发展

宁波的正装业以品牌为潮头,以市场为导向,运用品牌影响力,提高区域品牌形象,并通过品牌效应形成了一种具有创新性的经济形式,这里笔者称为正装品牌经济。通过对宁波服装业的近距离观察,笔者分析了宁波正装品牌经济发展的现状,并为如何打造宁波的正装品牌经济提出了正装品牌的定位、打造正装品牌的地域色彩和立足本土化,面向国际化等相关建议。

On the Characteristics of Ningbo Clothing and the Development of its Standard Clothing Brand Economy

The standard clothing industry of Ningbo is oriented by both brand and market, utilizing the brand effect to improveits image in China and form an innovative economy model, which is called Standard Clothing Brand Economy. By the close observation of the clothing industry of Ningbo, we have analyzed the current situation of Ningbo Standard Clothing Brand Economy, and also given the suggestions on developing the Standard Clothing Brand Economy in Ningbo, which are Standard Clothing Brand-orientated, region characteristics-directed, localization-based and internationalization inclined.