Interpretation-Something New

Abstract

The ecological worldviews of 95 undergraduates were assessed via Blaikie's Ecological World View scale (1992). Positive ecological worldviews were associated with receptivity to arguments for preserving endangered species based on ethics and morality, the importance of a species to the ecosystem, and one's ability to make a difference; the type of organism that was endangered was not a factor in determining the effectiveness of a message. There was no relationship between ecological worldviews and receptivity to arguments on the basis of aesthetics or economics. Women had more positive ecological worldviews and found moral arguments to be more persuasive than did men.