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中国高水平科技期刊微信公众号运营现状及提升策略
引用本文:杜焱,蒋伟,季淑娟,李忠富.中国高水平科技期刊微信公众号运营现状及提升策略[J].编辑学报,2020,32(2):204-208.
作者姓名:杜焱  蒋伟  季淑娟  李忠富
作者单位:北京科技大学期刊中心,100083,北京
基金项目:*中国科技期刊国际影响力提升计划2018年度C类项目(PIIJ2-C-21);2018年北京市高等教育学会科技期刊研究分会基金(BJGJ-KJQK-2019-007)
摘    要:以2018年SCI收录的中国大陆213种高水平科技期刊为研究对象,采用调查统计的方法,对其微信公众号的基本情况、推送内容和频率、特色服务项目、传播影响力进行了对比分析,指出了微信公众号运营过程中存在的主要问题,并提出了提升其传播影响力的策略。

关 键 词:SCI收录期刊  微信公众号  新媒体  传播影响力  运营现状  提升策略

Operation status and promoting strategy of the WeChat public platforms of high-level scientific journals in China
DU Yan,JIANG Wei,JI Shujuan,LI Zhongfu.Operation status and promoting strategy of the WeChat public platforms of high-level scientific journals in China[J].Acta Editologica,2020,32(2):204-208.
Authors:DU Yan  JIANG Wei  JI Shujuan  LI Zhongfu
Institution:Journals Publishing Center of University of Science & Technology Beijing, 100083, Beijing, China
Abstract:Based on the survey and statistics on WeChat public platforms of 213 journals indexed by SCI in China mainland in 2018, we made a comparative analysis of the basic information, content and frequency of messages, additional service items, and communication impact of the WeChat platforms. The main problems existing in the operation of WeChat public platforms were analyzed, and strategies to improve its communication impact were put forward.
Keywords:journals indexed by SCI  WeChat public platform  new media  communication impact  operation status  promotionstrategy
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