| 论体育产业中开展市场调查的现状与认知 |
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| 引用本文： | 张怀君 李卫平 徐晓林. 论体育产业中开展市场调查的现状与认知[J]. 体育与科学, 2002, 23(1): 39-40 |
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| 作者姓名： | 张怀君 李卫平 徐晓林 |
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| 作者单位： | [1]山东建筑工程学院体育部，济南250000 [2]山东农业大学体育部，泰安271018 |
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| 摘 要： | 随着体育事业从计划经济向市场经济的转变，体育产业发展面临着深刻的变革，从依据经验、推测进行决策，转向以数字调研为基础进行决策，从以生产为导向，转向以市场需求为导向，本文提出，从当前体育产业营销中的误区挣脱出来，建立合理的体育用品市场调查体系是当务之急。
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| 关 键 词： | 体育产业 体育用品市场 市场调查 |
| 文章编号： | 1004-4590(2001)01-0039-02 |
| 修稿时间： | 2001-08-07 |
The Current Situation and Idea of the Market Investigation on Sport Industry |
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| ZHANG Huaijun LI Weiping XU Xiaolin. The Current Situation and Idea of the Market Investigation on Sport Industry[J]. Sports & Science, 2002, 23(1): 39-40 |
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| Authors: | ZHANG Huaijun LI Weiping XU Xiaolin |
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| Affiliation: | ZHANG Huaijun LI Weiping XU Xiaolin |
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| Abstract: | Along with the social transformation from planned economy to market economy,sport industry is being confronted with a significant renovation. The reforms have happened; the basis for policy-making has been changed from experience and speculation to statistic investigation, and from production-oriented to market-oriented. It is necessary for us to get away from the current misunderstanding of sports industry and to establish a reasonable market investigation system for sports goods. |
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| Keywords: | sports industry market for sports goods market investigation |
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