| 2008年北京奥运商机与首都文化资源整合 |
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| 引用本文： | 杨爱华,刘雪松. 2008年北京奥运商机与首都文化资源整合[J]. 成都体育学院学报, 2004, 30(1): 37-40 |
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| 作者姓名： | 杨爱华 刘雪松 |
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| 作者单位： | 1. 涪陵师范学院体育系,重庆市,涪陵,408003
2. 成都体育学院,四川,成都,610041 |
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| 摘 要： | 采用文献资料、数理统计、综合分析等方法,对奥运经济、北京"奥运经济"六大表现作了系统分析与论证;对整合首都文化资源、把握奥运商机战略作了简要分析,并为发展奥运文化经济提出十点建议和实施措施.
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| 关 键 词： | 奥运商机 奥运经济:首都文化资源 整合 |
| 文章编号： | 1001-9154(2004)01-0037-04 |
| 修稿时间： | 2003-08-23 |
Beijing''''s Commercial Opportunity and Its Integration with Capital''''s Culture Resources in 2008 Olympics |
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| YANG Aihua,et al. Beijing''''s Commercial Opportunity and Its Integration with Capital''''s Culture Resources in 2008 Olympics[J]. Journal of Chengdu Physical Education Institute, 2004, 30(1): 37-40 |
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| Authors: | YANG Aihua et al |
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| Affiliation: | P.E. Department Fulin Normal College Fulin Chongqing 408003 |
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| Abstract: | Adopting documentation, statistics, and analysis by synthesis, it made systematical analysis and demonstration on Olympics economy and its six representations in Beijing Olympics economy. Moreover, it made a glancing analysis on the strategy of integrating capital's resources and grasping commercial chance, and also ten suggestions and measures are put forward for development of Olympics cultural economy. |
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| Keywords: | Olympics commercial opportunity Olympics economy Capital's culture resources integrating |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
