| 大型观赏型比赛的社会消费效应 |
| |
| 引用本文： | 戴霞. 大型观赏型比赛的社会消费效应[J]. 四川体育科学, 2005, 0(2): 17-19 |
| |
| 作者姓名： | 戴霞 |
| |
| 作者单位： | 广州体育职业技术学院,广东,广州,510650 |
| |
| 摘 要： | 在调查的基础上，从消费的主体构成、观赏型比赛的消费吸引力、购票消费的倾向性、体育消费构成等要素分析大型“观赏型”比赛观众的消费特征和社会消费效应。
|
| 关 键 词： | 大型观赏型比赛 社会消费 效应 |
| 文章编号： | 1007-6891(2005)02-0017-03 |
Discussion on Consumption Effect of Large-scale Sports Competition |
| |
| DAI Xia. Discussion on Consumption Effect of Large-scale Sports Competition[J]. Sichuan Sports Science, 2005, 0(2): 17-19 |
| |
| Authors: | DAI Xia |
| |
| Affiliation: | DAI Xia Guangzhou Sports Vocational Techmique College,Guangdong Guangzhou,510650,China. |
| |
| Abstract: | Base on the investigation of China-Brazil national soccer match held in 2002 in Guangzhou, China. This paper Discussion on consumption effect of large-scale sports competition that includes the factors of consumer, competition attraction, consumption willing as well as consumption coast. |
| |
| Keywords: | Large-scale sports competition Consumption Effects |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
