| “农超对接”的利益分配机制分析 |
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| 引用本文： | 于家涛,乔长涛.“农超对接”的利益分配机制分析[J].武汉职业技术学院学报,2012,11(3):117-120. |
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| 作者姓名： | 于家涛 乔长涛 |
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| 作者单位： | 中南财经政法大学工商管理学院,湖北武汉,430073 |
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| 摘 要： | 利益分配不合理是影响“农超对接”稳定性的重要因素。农产品销售规模较小，交易信息不对称，导致农户讨价还价能力较弱，这是对接中利益分配不合理主要原因，要改变此现状，需提高农户在“农超对接”中的谈判能力。
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| 关 键 词： | 农超对接 利益分配机制 讨价还价 |
Analysis on Profit Distribution Mechanism of Farmer-Supermarket Direct-Purchase |
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| YU Jia-tao,QIAO Chang-tao.Analysis on Profit Distribution Mechanism of Farmer-Supermarket Direct-Purchase[J].Journal of Wuhan Institute of Technology,2012,11(3):117-120. |
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| Authors: | YU Jia-tao QIAO Chang-tao |
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| Institution: | (School of Business Administration,Zhongnan University of Economics and Law,Wuhan430073,China) |
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| Abstract: | The unreasonable distribution of profits is an important factor affecting the stability of the Farmer-Supermarket Direct-Purchase.It is founded that the disadvantage of farmers in bargaining is the main reason leading to the unreasonable distribution of profits through the research of Profit Distribution Mechanism,then the article analyzes the reason and puts torward the countermeasures. |
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| Keywords: | Farmer-Supermarket Direct-Purchase Profit Distribution Mechanism bargaining |
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