基于网络经济学的出版社数字产品营运分析

本文利用网络经济学理论,分析互联网经济环境下出版社在进行数字产品营运中应当掌握的数字产品经济特性及其营运所须遵循的经济规律,解释相关数字产品营运现象,以期为正处于数字化转型中的传统出版社提高数字产品营运效率提供若干理论思考和有益启示.

Analysis on the Operation of Publishers' Digital Products Based on Network Economics

Based on the theory of emerging economics, this paper had an in-depth analysis on the characteristics of digital products and the economic rules which the operation must follow, which traditional publishers should possess under the network economy environment, and explained the phenomenon of related digital product operations of traditional publishers. This paper was aimed at providing several useful enlightenments for traditional publishers who are in the digital transition dilemma.