从新闻宣传角度看待质的研究方法

质的研究方法是社会科学研究的一种方法。它是人们了解、分析、理解社会现象、社会活动和社会过程的一种活动1]。从宣传角度看待质的研究方法,质的研究方法与新闻宣传具有一定的共通性,质性研究者在从事项目研究时需要对其宣传能力进行有意识地塑造,培养新闻工作者所应具备的"三个力",这对于质的研究方法的开展有一定积极意义。

Study on Qualitative Research Methods from the Perspective of the Press and Propaganda

Qualitative research method is a method of social science research, by which people analyze and understand social phenomena, social activities and social process. It has much in common with the press campaign in terms of the publicity point. When engaging in research projects, the qualitative researchers should consciously shape their publicity capacity in order to make the journalists equipped with ＂the three forces＂, which is meaningful for the development of qualitative research method.