基层媒体时政新闻创新报道探析简

基层媒体作为地方时政新闻报道的主要平台,在引导当地政治文化生活中发挥着不可替代的舆论导向作用.相比中央及省级媒体,基层媒体的时政新闻报道的地位不断受到挑战.为此,基层媒体的时政新闻报道在坚持正确的政治导向功能的同时,还要有“问题”意识,在内容选择上要“接地气”,在形式上要更“鲜活”.

A Discussion on Innovating News Coverage of Current and Political Affairs on Local Government Media

As leading platforms for reporting local irreplaceable function in guiding public opinions current and political news, local government media play an in local political and cultural life. However, compared with national and provincial media, their position is unceasingly challenged. In view of this situation, the author contends that it is very necessary for local government media to develop their clue problem awareness, consciously focus on local affairs in content, and pursue vivid and novel forms in coverage while serving their correct political function of guiding public opinions.