Communication effectiveness of organizational mission statements

An empirical investigation of mission statement communication effectiveness (readability and tone) was conducted using content analysis. All Fortune 500 companies and American Assembly of Collegiate Schools of Business (AACSB) in the United States were contacted by letter asking for a copy of their mission statement. Responses were received from 218 companies and 107 universities. Of these, 135 usable mission statements were evaluated. The results indicate that mission statement developers in both corporate as well as university settings need to improve their readability and the tone of their written statements in order to maximize their organizational image.