The environmental self and a sense of place: Communication foundations for regional ecosystem management

In order to engage in large‐scale ecosystem management, natural resource managers must take into account the perceptions of citizens living in areas to be managed in a sustainable manner. Among other bases for perception, an individual's “sense of place” and beliefs connecting the self to a larger environment play pivotal roles in the process of attending to advocacy regarding natural resource policies. This study examines the perceptions of individuals living in the Lake Superior basin regarding their identification with a sense of place. Analysis of interview and survey data reveals that interviewees relate themselves to their region and environment primarily by way of “natural” and “social” features in their daily lives and that one's focus on either of the two dimensions, as well as their perceptions of various activities, is mediated by how long they have lived in the area. Implications for the development of ecosystem management communication campaigns are discussed.