Metaphor use and perceived managerial effectiveness |
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Authors: | Stephen L Coffman Anna L Eblen |
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Institution: | 1. Professor at Eastern Montana College;2. Assistant Professor of Communication , Western Washington University |
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Abstract: | This study examines the metaphorical language of three managers in a Northwest city government. Four communication specialists used an interpretative method to identify, categorize, and rate perceptions of metaphors in three 30‐minute transcribed interviews. The results establish a set of metaphor categories, support a theory of culturally‐shared metaphors, demonstrate managers' differences in metaphor use, and suggest an association between managers metaphor use and subordinate ratings of effectiveness. |
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