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Guest reviewers |
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| Authors: | Donal Carbaugh Ute Winter Brion van Over Elizabeth Molina-Markham Sunny Lie |
| Institution: | 1. carbaugh@comm.umass.edu |
| Abstract: | What if new cars could adjust in-car devices to particular ways of speaking around the world? General Motors sought communication research to inform the design of culturally competent in-car human–machine interfaces. We discuss concerns and tensions that arise when balancing commitments of naturalistic study with design development goals. We emphasize the importance of awareness, attentiveness, and cooperation to ensure research integrity. |
| Keywords: | Ethnography of Communication Cultural Discourse Analysis Speech Applications Human–Machine Interface General Motors In-Car Communication |