| Abstract: | This research analyzes a peace-media initiative in Kenya designed to promote conflict resolution and reconciliation in the months following the 2007 post-election violence. This multifaceted intervention featured a 19-episode television talk show that aired in Kenya for six months; a series of open-air screenings of the show; and workshops held in eight areas heavily affected by the violence. Using criteria for evaluating “media for peace,” I evaluate the effectiveness of the program strategy and provide recommendations for practitioners and researchers. Based on interview data, and analysis of internal documents and the talk show, I assess the program's effectiveness and offer suggestions, which can be used by both practitioners and academics interested in peace media. In addition, the findings suggest that recognition of the other was an important part of the conflict resolution process as workshop members recognized their “enemies” and Kenyans from disparate parts of the country as similar to themselves in their experience of the violence. This research contributes to our understanding of the implementation of media-for-peace initiatives using a systemic evaluation process that academics and practitioners can use when designing, implementing, and researching these types of programs. |
