Social Media in Sport Marketing,T. Newman,J.F. Peck,C. Harris,B. Wilhide,Holcomb Hathaway Publishers,Scottsdale, Arizona (2013), 202 pp., ISBN: 978-1-934432-78-5 |
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| Institution: | 1. Nottingham University Business School, UK;2. York University, Canada;1. Institute of Sport Economics and Sport Management, German Sport University Cologne, Am Sportpark Müngersdorf 6, 50933 Köln, Germany;2. Chair for Sport Economics, Sport Management and Sport Media Research, University of Tübingen, Faculty of Economics and Social Science, Institute of Sports Science, Wilhelmstraße 124, 72074 Tübingen, Germany;1. Research Institute for Sport Knowledge, Waseda University, 513 Waseda Tsurumaki-cho, Shinjuku, Tokyo 162-0041, Japan;2. School of Kinesiology, University of Minnesota, Cooke Hall, 1900 University Ave. SE, Minneapolis, MN 55455, USA;3. Hart School of Hospitality, Sport and Recreation Management, James Madison University, MSC2305, 261 Bluestone Drive, Harrisonburg, VA 22807, USA |
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