Centripetal and Centrifugal Forces of Strategic Renewal: The Case of the Finnish Broadcasting Company

This study explores the context-dependent nature of organizational cognition and dynamic capabilities during strategic change. The empirical analysis is based on a quantitative survey conducted in the Finnish Broadcasting Company, Yleisradio. The theoretical frame is based on the concepts of dominant logic and the sensing, seizing, and configuring capacities of dynamic capabilities. The analysis indicates that Yleisradio’s sub-units differ in terms of change attitudes, capabilities, and future orientations. Some units have a stronger commitment to the new dominant logic than others; some are capable of changing faster than others.