Recoding Discourses in Higher Education: Critical Views on Recruiting Materials for Latin@ College Students

R. Stanton-Salazar (1997) suggested that minority students who successfully navigate the contexts of higher education are able to do so by “decoding” the system. Rather than obligating students to decode the system, we contend that institutions should recode the information they provide to prospective students from minority backgrounds. We focus on the promotional materials of an aspiring Hispanic-Serving Institution for our analysis.