红色文化资源面对过度商业化开发的隐忧与对策

红色文化资源是我国的革命精神载体，承载着重要的教育功能。但是，在红色文化资源开发中出现了过度商业化行为：如以经济指标导向的破坏性开发；在旅游业中的红色文化产品的完全商品化；影视网络的娱乐恶搞红色经典等。针对种种现象，文章深刻剖析其根源与危害，进而提出强化红色文化资源的保护意识、加强立法监督、规范从业行为、现代演绎红色经典等适度商业化开发的建议。

The Concerns and Countermeasures of the Excessive Commercial Development of Red Culture Resources

The red cultural resources become the carrier of the revolutionary spirit in our country, exerting an important educational function. However, in the development of the red cultural resources there have emerged over - commercialization behaviors, e. g. , the destructive development under the guidance of economic indicators, the completely commercialized red product, and the distorted parody of red clas- sics in television and network entertainment, etc. Based on these phenomena, the paper deeply analyzes their root and harm, and then puts forward some suggestions for appropriately commercializing development via strengthening consciousness of protecting the red cultural resources, reinforcing the concept of law and supervision, and regulating the behavior of employees.