| Abstract: | Fifty-one black and 66 white college students were administered the Katz and Braly Checklist (1933) and instructed to select five adjectives that best described first themselves, second, black Americans, and third, white Americans. They then rated each adjective on a favorability scale from 1 to 5. Changes in the content of stereotypes were determined by calculating the 10 most frequently checked adjectives for black and for white Americans and comparing that with data from Katz and Braly (1933), Bayton (1941) and Maykovich (1972). Currently, black Americans are described as musical, loyal to family ties, very religious, progressive, ambitious, and quick-tempered. White Americans are described as intelligent, materialistic, ambitious, industrious, conventional, and conservative. The content of the white stereotype remained more stable over the years than the black stereotype. The white stereotype has slowly decreased in favorability over the years while the black stereotype has increased. Black and white students rated themselves more favorably than they rated the other or their own race. |
