March sadness: Coping with fan identity threat |
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| Institution: | 1. Department of Mechanical Engineering, Ben-Gurion University of the Negev, Beer-Sheva 84105, Israel;2. Global General Motors R&D, Manufacturing Systems Research Lab, Warren, MI 48090, USA;1. Universidade de São Paulo, Instituto de Física, Departamento de Física Matemática, CP 66318, CEP 05314-970, São Paulo, SP, Brazil;2. Universidad de los Andes, Facultad de Ciencias, Departamento de Física, Carrera 1 18A-10, A.A. 4976-12340 Bloque Ip. Bogotá, Colombia;3. Departamento de Matemáticas, Facultad de Ciencia y Tecnología, Universidad del País Vasco, Apartado 644, 48080 Bilbao, Spain;4. BCAM – Basque Center for Applied Mathematics, Mazarredo, 14, 48009 Bilbao, Spain;5. IKERBASQUE, Basque Foundation for Science, 48011 Bilbao, Spain |
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| Abstract: | While a majority of team identification studies have focused on the influence of psychological connection on organizational objectives, it is important to also examine the influence of team identification on fans in terms of their well-being. Considering the latter, there has been a relative lack of inquiry into how identified fans cope with identity threat, such as program scandal. In the current study, the author uses autoethnography, an interpretive ethnographic mode of inquiry, to examine her Syracuse University Men’s Basketball fandom and her reaction to sanctions imposed on the program in 2015. In doing so, the author finds that she relied on multiple emotion-focused coping strategies over a one-year period to deal with identity threat until a series of positive team-related events restored her identity. The author also finds that her role identities as fan and scholar frequently conflicted one another. Theoretical, methodological, and managerial implications of the current study are discussed. |
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| Keywords: | Autoethnography Coping Identity Identity threat Team identification |
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