我国马拉松赛事的高质量发展初探

高质量发展是国家赋予我国体育产业现时期发展的新要求。《国务院关于加快发展体育产业促进 体育消费的若干意见》（国发〔2014〕46号）发布后，社会资源大量涌入我国体育产业，使其得到了蓬勃发展。特别是在国务院取消了政府对商业赛事的审批权后，国内举办了越来越多的体育赛事，尤其是群众性体育赛事。运用文献资料法、访谈法和逻辑分析法，在分析高质量发展的内涵与体育产业高质量发展的基础上，使用PEST宏观环境分析模型，对我国马拉松的办赛环境进行分析。认为：政策支持引发了办赛热潮，经济增长促进了体育消费，社会发展增强了健康意识，技术发展创新了赛事发展，这些都是我国马拉松赛事井喷式增长的重要因素；马拉松赛事的举办会产生经济效益与传播效益，并在一定程度上促进参赛者的健康与满足自我挑战的需求，但马拉松赛事需要消耗一定的社会资源并依赖举办地的公共管理能力，故不一定会对举办地带来经济价值和正面的营销效果。提出：要高质量发展我国马拉松赛事，应优化相关制度的设计，提升赛事的市场运作水平，更加满足跑者的参赛需求。

A Preliminary Study on High-quality Development of Marathon Events in China

Presently, high quality development is a new requirement for the development of sports industry in China. The release of No. 46 Article by the State Council has brought large quantities of social resources into sports industry and made it flourish. Especially after the State Council cancelled the government''s approval right for commercial sports events, more and more sports events, especially mass sports events, have been held in China. Based on the methods of literature review and logical analysis, as well as the analysis of the implication of high-quality development and the high-quality development of sports industry, this paper uses PEST macro environment analysis model interview method and logical analysis to investigate the running environment of marathon events in China, holding that policy support has triggered the running upsurge, economic growth has promoted sports consumption, social development has enhanced health awareness, and technological development has innovated the event development, all of which are important factors for the? growth spurt of Marathon events in China. Holding Marathon events will produce economic and communication benefits, and to a certain extent, promote the health of participators and meet their needs of self challenges. However, Holding Marathon events will consume certain social resources and rely on the public administration ability of the host place, which will not necessarily bring economic value and positive marketing effect to the host place. Therefore, it is proposed that the design of relevant rules and regulations should be optimized to improve the market operation of Marathon events and satisfy the needs of Marathon runners.