基于科技藏品的科技博物馆传播策略初探

科技藏品在科技博物馆中的地位随着时代变迁与教育理念的变化在不断变化。科技藏品除了具备与互动性科学展品共有的科学性之外,还具备基于历史的真实性、信息传播的多维性和收藏价值的凸显性。并据此提出了五种科技藏品的科学传播策略:情境再现法、布局突出法、对比分析法、协同展示法、故事讲述法。

A Preliminary Study on the Communication Strategies of Science and Technology Museums Based on Science and Technology Collections

In science and technology museums, the role of science and technology collections played changes continuously for keeping up with changes of times and educational ideas. Just as interactive scientific exhibits, scientific and technological collections have scientific nature. Furthermore,they also have the authenticity based on history, the multi-dimensional nature of information dissemination and the prominence of collection value. This paper proposed five communication strategies based on science and technology collections, they are situation representation, layout highlighting, comparative analysis, collaborative display and storytelling.