| 博客营销模式研究 |
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| 引用本文： | 樊建锋. 博客营销模式研究[J]. 五邑大学学报(社会科学版), 2010, 12(1): 87-90 |
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| 作者姓名： | 樊建锋 |
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| 作者单位： | 五邑大学,管理学院,江门,广东,529020 |
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| 摘 要： | 互联网的迅猛发展推动了以博客营销为代表的WEB2．0网络新技术的应用。研究博客的特征、博客营销的优势，并结合具体案例分析，可以发现作为一种新型网络营销方式，博客营销在诸多领域发挥着重要作用，并具有很强的应用性和可操作性。
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| 关 键 词： | 博客 博客营销 营销传播 |
A Study of the Blog Marketing Model |
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| FAN Jian-feng. A Study of the Blog Marketing Model[J]. Journal of Wuyi University(Social Sciences Edition), 2010, 12(1): 87-90 |
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| Authors: | FAN Jian-feng |
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| Affiliation: | FAN Jian-- feng (School of Management, Wuyi University, Jiangrnen 529020, China) |
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| Abstract: | The rapid development of the Internet has accelerated the application of network new technologies represented hy blog marketing WEB2. 0. A study of the characteristics of blogging and blog marketing advantages and an analysis of specific cases show that blog marketing as a new network marketing mode plays an important role in various fields and is of strong applicability and operability. |
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| Keywords: | blogging blog marketing marketing communications |
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