| 现代杭州绸缎布庄业的报纸广告竞争研究 |
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| 引用本文： | 李英杰. 现代杭州绸缎布庄业的报纸广告竞争研究[J]. 浙江教育学院学报, 2008, 0(4): 105-112 |
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| 作者姓名： | 李英杰 |
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| 作者单位： | 浙江财经学院经济与国际贸易学院,浙江杭州,310018 |
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| 摘 要： | 现代杭州绸缎布庄业的报纸广告，既反映了杭州绸缎布庄业的繁盛，又为我们提供了一部营销谋略和广告技巧的教材。尤其是，如何利用广告在激烈竞争中立于不败之地——杭州绸缎布庄业的经营智慧给予我们深刻的启示。
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| 关 键 词： | 杭州 绸缎布庄业 报纸广告 竞争 |
The Competition of Newspaper Advertisements about Silk and Cloth Stores in Modern Hangzhou |
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| LI Yingjie. The Competition of Newspaper Advertisements about Silk and Cloth Stores in Modern Hangzhou[J]. Journal of ZHEJIANG Education Institute, 2008, 0(4): 105-112 |
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| Authors: | LI Yingjie |
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| Affiliation: | LI Yingjie (Economic and International Trade School, Zhejiang University of Finance and Economics, Hangzhou 310018, China) |
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| Abstract: | The newspaper advertisements of silk and cloth stores in modem Hangzhou are various and ingenious, which not only reflect the flourishing of silk and cloth stores in Hangzhou, but also tell us much about marketing and advertising skills, especially how to face the challenge of intense competition and win in it. |
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| Keywords: | Hangzhou silk and cloth store newspaper advertisement competition |
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