Raising awareness about climate change in Pacific communities

Community-based climate change projects in the Pacific typically seek to raise the awareness of locals about the consequences of climate change and changing weather patterns. A key concern is that such activities might be done in an ad hoc manner, with little consideration of local relevance, audience and the integration of local experiences and knowledge. Drawing on the results gleaned from an interactive focus group with 10 climate change practitioners working in the region, this exploratory study investigates why raising awareness about climate change remains crucial, and importantly, how such activities might be done in a more relevant, meaningful and empowering way at the community level in the Pacific. This commentary argues that it is essential for communities to make local sense of climate change, particularly in an ever-changing world where knowledge is continuously expanding and changing. Initial findings suggest that making local sense of and raising awareness about climate change readily comes about with due consideration of approach, audience and context.