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The Make Up of Institutional Branding: Who,What, How? |
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| Authors: | Bélanger Charles H Syed Saadi Mount Joan |
| Institution: | 11.Faculty of Management, Laurentian University, Sudbury, Ontario, P3E 2C6, Canada ; |
| Abstract: | Tertiary Education and Management - The purpose of this paper is to report on who creates branding within institutions of higher learning, and what impact branding has on core institutional... |
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| 本文献已被 SpringerLink 等数据库收录！ | |