An approach/avoidance behavioral model of college student attrition

We used approach/avoidance theory to develop a conceptual model of student attrition that we estimated using 262 first- and second-year students at a major midwestern research university. We found that we could use psychological theories to enhance our understanding of the retention process; that psychological and sociological factors accounted for 37 percent of the variance in student attrition; and that institutions can enhance retention by developing programs that increase appropriate academic and social approach behaviors and reduce avoidant behaviors.An earlier version of this paper was presented at the Annual Meeting of the Association for the Study of Higher Education, Pittsburgh, PA, November, 1994.