| 从心理学视角看传销 |
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| 引用本文： | 高长丰,肖玉. 从心理学视角看传销[J]. 郧阳师范高等专科学校学报, 2009, 29(5): 104-107 |
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| 作者姓名： | 高长丰 肖玉 |
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| 作者单位： | 郧阳师范高等专科学校,湖北,丹江口,442700 |
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| 摘 要： | 传销本意是指＂金字塔＂式的销售模式或多层市场运作方式。但是当20世纪90年代传入我国后,传销实质上演变成人骗人的鬼把戏。传销的危害不言而喻。研究者从心理学的视角运用观察学习的理论探讨传销现象产生的原因,运用强化的理论分析如何遏制传销现象的蔓延。
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| 关 键 词： | 传销 观察学习 强化 惩罚 |
On Pyramid Selling from Psychological Perspective |
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| GAO Chang-feng,XIAO-Yu. On Pyramid Selling from Psychological Perspective[J]. Journal of Yunyang Teachers College, 2009, 29(5): 104-107 |
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| Authors: | GAO Chang-feng XIAO-Yu |
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| Affiliation: | GAO Chang--feng, XIAO--Yu (Department of Educational Information and Technology, Yunyang Teachers＇ College, Danjiangkou 442700, China) |
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| Abstract: | Originally, pyramid selling is the pyramid selling model or multi--level marketing. However, from 1990s, pyramid selling has become a trick that one cheats the other, whose great harm is clear to everyone. The paper has, from the perspective of psychology and by way of observational learning theory and strengthening theory, analyzed how to check the spreading of pyramid selling. |
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| Keywords: | pyramid selling observation learning strengthening punishment |
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