浅析赞助营销对于企业品牌价值提升的策略

赞助营销日益成为企业市场营销的重要手段,企业如何选取有价值的活动进行赞助,如何从有价值的赞助营销中提升企业品牌的内在价值,是众多企业关注的问题。本文以赞助营销为研究对象,分析赞助营销与企业品牌的价值关联因素、关联路径,以及当前我国企业赞助营销对品牌价值提升存在的问题,提出了我国企业赞助营销对品牌价值提升的策略。

Analysis on the Sponsoring Marketing Strategy of Promoting Corporations Brands Value

Sponsorship marketing is increasingly becoming an important means of enterprise marketing.What most enterprises fo-cus on is how to select valuable activities to sponsor and how to enhance the intrinsic value of the enterprise brand from these valuable sponsorship marketing.This paper addresses on the issue of sponsorship marketing,analyzing the associated factors,relevance path between sponsorship marketing and brand value,and the current problems of enterprise sponsorship marketing enhancing the brand val...