| 论市场营销观念在体育服务中的运用 |
| |
| 引用本文： | 王春雷,王振生. 论市场营销观念在体育服务中的运用[J]. 山西师大体育学院学报, 2006, 21(4): 22-24,32 |
| |
| 作者姓名： | 王春雷 王振生 |
| |
| 作者单位： | 邢台学院体育系,河北,邢台,054001 |
| |
| 摘 要： | 从市场营销学的角度出发，对营销观念中的目标营销、市场需要、市场竞争和社会营销等四个观念在体育服务市场开发中的运用问题进行探讨。在此基础上，提出了发展多样化服务、开发新的服务内容、提高服务质量、改善服务包装和调整服务时间地点等建议。
|
| 关 键 词： | 体育服务 体育市场 体育服务产品 营销观念 |
| 文章编号： | 1008-8571（2006）04-0022-03 |
| 收稿时间： | 2006-05-10 |
| 修稿时间： | 2006-05-10 |
Discussion about the Marketing Concept Appliance in Sports Service |
| |
| WANG Chun-lei,WANG Zhen-sheng. Discussion about the Marketing Concept Appliance in Sports Service[J]. Journal of Physical Education Institute of Shanxi Teachers University, 2006, 21(4): 22-24,32 |
| |
| Authors: | WANG Chun-lei WANG Zhen-sheng |
| |
| Affiliation: | Physical education department of Xingtai University, xingtai, Hebei 054001, China |
| |
| Abstract: | The dissertation will examine the problem of four concepts including target market, market needs, market competition and social marketing of marketing concept which used in the sport service from marketing. On this basic, some advise, such as developing variegated serves and new serve content, improving the quality and package, adjusting time and place of serve, etc are suggested. |
| |
| Keywords: | sports service sports market sports service product marketing concept |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
