首页 | 本学科首页   官方微博 | 高级检索  
     

高校体育品牌化产业化发展模式初探
引用本文:黄瑞苑,朱静华,丛林. 高校体育品牌化产业化发展模式初探[J]. 山东体育学院学报, 2011, 27(12)
作者姓名:黄瑞苑  朱静华  丛林
作者单位:广东交通职业技术学院基础部,广东广州510650;北京建筑工程学院体育部,北京 100044;北京化工大学体育部,北京100029
摘    要:运用文献资料、案例分析等方法,论述了我国高校体育发展的现状和局限性,介绍了国际上高校体育品牌化和产业化发展的经验,结合我国目前部分高校在推动体育品牌化、产业化和社会化的探讨,通过深入分析这些模式的预期社会效益和经济效益,探讨其对于我国高校体育发展的积极影响.认为高校体育品牌化、产业化发展的创新模式有效弥补了我国现有体制下高校体育事业的不足,长期地促进高校教学及科研、高校与企业产学研良性互动,既能带动高校体育事业发展,又能带动高校各个相关专业学科的教学实践;既能带来勤工俭学和就业创业实践机会,更能为高校科研人员创造零距离研发机会;在为高校和企业发展自主知识产权和创造利润的同时,更为学生带来帮助和实惠,是我国高校体育和产学研发展具有积极意义的创新模式,为高校体育改革提供了有益的参考.

关 键 词:高校体育  产学研合作  品牌化  产业化  创新管理  就业创业

An initial study on the development model of branding and industrialization of collegiate athletics in China
HUANG Rui-yuan,ZHU Jing-hua,CONG Lin. An initial study on the development model of branding and industrialization of collegiate athletics in China[J]. Journal of Shandong Institute Of Physical Education And Sports, 2011, 27(12)
Authors:HUANG Rui-yuan  ZHU Jing-hua  CONG Lin
Affiliation:HUANG Rui-yuan,ZHU Jing-hua,CONG Lin 1.Department of Basic Education,Guangdong Communication Polytechnic,Guangzhou 510650,2.Department of Physical Education,Beijing University of Civil Engineering and Architecture,Beijing 100044,3.Department of Physical Education,Beijing University of Chemical Technology,Beijing 100029,China
Abstract:This study reviews international collegiate athletics branding and industrialization,and combines case study analysis of pioneering work in some colleges with in-depth analysis of the anticipated benefits of the projects.Through a discussion of the status of collegiate athletics and limitations in China,an innovative development model of branding is presented.The paper argues that the proposed model will have great educational,social and economic benefits for all the parties involved: rectifying systemic de...
Keywords:collegiate athletics  university-industry collaboration  branding  industrialization  innovation management  business startup  
本文献已被 CNKI 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号